![]() ![]() A purchase on Steam lets Valve keep all that cash itself.īut here's the thing: By offering a free PC/Mac Steam key with a purchase of Portal 2 for PS3, they encourage gamers to not buy from Steam. Plus, manufacturing, shipping, and return costs eat into profits. Valve self-publishes their games on Steam, while Electronic Arts publishes the physical disc packages for other retail outlets…and EA takes a cut of every unit sold. The guy who gets Portal 2 for PS3 doesn't also buy the PC port for his collection, so it's not like Valve loses out on an extra sale. A gamer typically buys a game once, for one system. In one aspect, they're not exactly giving away the store. ![]()
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